POD - Point of Dispensing Messaging
In today’s busy retail pharmacy setting, patients may only occasionally receive relevant messaging and information
regarding their prescription therapy. The traditional drug monograph or patient leaflet usually supplies generalized drug
product information with little or no patient specific information. The solution is to provide printed brand-specific
educational materials to patients at the point when a prescription is dispensed.
FDS' POD - Point of Dispensing™ messaging provides specially designed messaging direct to the patient in the retail pharmacy setting including FDA mandated medication guides and manufacturer sponsored patient educational materials that improve patient outcomes and safety.
FDS POD technology allows dynamic patient-tailored messaging that improves patient outcomes and safety by combining patient level specificity with transactional level factors including Age/Gender, Product (NDC), Prescription Sequence (New, Refill 1, Refill 2, etc.). POD increases product utilization and sales revenues.
Use this link to view or download a PDF sample med guide (119kb).
POD - Point of Dispensing technology analyzes each prescription event or dispensing based on your specific program criteria.
- The criteria may include gender, age, NDC, market participation, geographic demographics, and compliance or persistence variables.
- Printed material may be distributed for educational, product knowledge, drug availability or market analysis purposes.
- POD may also be configured to produce mailable printed material directly from the participating pharmacy’s practice management system.
The patient messaging output is letter-sized, one or more plain paper pages that print on your laser printer immediately following your label. The content encourages your patients to become more compliant with their therapy and/or makes them aware of clinically appropriate concomitant or alternative products. Patient messages only print when there is an appropriate message available.
Patient Messaging Program Highlights
- Patients read it and react.*
- Very high readership
- Consumers keep it for reference
- Patients respond to the messages
- Pharmacies receive value.*
- New revenue stream with a fee per message on most programs
- Improves patient counseling
- Automates printing of FDA mandated Medication Guides
- Drives Rx sales and generates front-end sales
- Typical messaging strategies
- Adherence – "Stay on your medication."
- Alternative – "Talk with your physicians about an alternative therapy"
- Adjunctive – "Talk with your physician about adding to your therapy."
- Awareness –"You may be at risk, speak with your physician about your options."
- Technical requirements for this service include:
- Internet connection
- Laser printer with second drawer
- FDS EZ-Data Certified Pharmacy System
* Source: Alliance Research, Cincinnati, OH
LDM CarePoints Program
As a result of FDS' continued efforts to offer value-added products and services to our customers, FDS has recently
entered into an agreement with the LDM Group to offer you the opportunity to participate in another patient messaging
program at the point of dispensing.
This value-added service is a patient messaging program that prints a manufacturer-sponsored message customized to your patient’s current or past prescription buying behavior. In addition to the added-value, the program enables you to offer your patients, you receive revenue for each sheet printed.
FDS will track the messages you print to provide reporting and payments for this patient-oriented service.
Use this link to view or download a PDF sample message (601kb).
Sign Up for FDS POD Patient Messaging
Call FDS at 877.602.4179 - ext. 422 for more information and to sign up for the FDS Patient Messaging Program.
